PlayNext Ushers in New Brand of Mobile Gaming

By John Gaudiosi ( - Tue, Apr 22, 2014

Aeria Games & Entertainment has rebranded itself as PlayNext. The global publisher and developer of free-to-play mobile games for Android devices has a team of over 300 employees worldwide in four global offices. PlayNext enters the industry with over seven years of experience in publishing and developing popular free-to-play games in Western markets.

PlayNext’s flagship title is Marvel’s X-Men: Battle of the Atom, a card battle game featuring the world-famous mutants that launched in January 2014. The company will continue to focus on in-house development as well as building on strong publishing relationships with other proven developers. PlayNext is already hard at work on launching several new titles from successful game franchises from around the world, including role-playing and sports management games, in the coming months. The company will also be announcing new partnerships and development projects in the near future.

“Mobile gaming is an incredibly exciting and fast-growing industry, one which requires a highly adaptable and forward-thinking approach. We see PlayNext as the perfect fit for this environment,” said Lan Hoang, CEO of PlayNext and former CEO of Aeria Games. “With our team’s experience developing and running highly successful and well-received games, PlayNext is poised to be a major presence in the mobile marketplace.”

With a focus on mid- and hardcore gamers, PlayNext aims to bring innovative, fun, and engaging experiences to its global community. Headquartered in the heart of Silicon Valley with offices in Japan, Brazil, and Korea, PlayNext is at the forefront of new developments and trends in the mobile gaming industry.