Paramount Takes Tegra to the Movies

By John Gaudiosi & Rex Wong (gamerlive.tv) - Tue, May 17, 2011

It’s not only video game studios that see the potential of NVIDIA® Tegra® technology for the mobile space. Paramount Digital Entertainment is using the technology to bring some of its key film properties to the video game space. John Kavanagh, senior vice president of Paramount Digital Entertainment talks about what Tegra opens up for Hollywood in this exclusive interview.

What opportunities does Tegra open up for Hollywood studios?

Tegra is a new platform and it's essentially something that stands up against PlayStation 3 or Xbox 360. It's an incredible opportunity. It's a new integrated platform that you have to pay attention to and support. It's exciting because it's going to appear on mobile platforms. It's going to appear on business computers. It's going to compete everywhere. So it's suddenly just this new standard that you have to support.

How does Tegra impact the ability for a Hollywood studio to release games based on movies even when there's a shorter turnaround time once a project gets a greenlight?

Well, that's old school. That's how things used to be. If you look at what we're doing, we're beginning at the forefront. We work with the writers. We work with the directors. We work with producers. We get in before anybody. You wait and see what we're doing with some of our big movies. We'll have some big announcements at E3 that will show just how we're using Tegra. Movie-based games have always had a bad rep and that's why I went to Paramount. My background has always been making good games. The reason I went there was to make a difference and you wait and see what we're doing. We've been developing our first project for two-and-a-half years and we've invested a lot of money into it.

How does the mainstream audience that owns smartphones and tablets today tie in with your Hollywood projects?

What we're trying to do is create a 360 degree experience. You're commuting and you pick up your phone and you do something and truly makes a difference to what you're doing when you get back to your computer or your console. That's the key thing. Imagine how exciting it is that you can be sitting there and you're bored on a plane or on a train and you can enter this universe. When you get home it's made a difference when you pick up your controller and find your character has been powered up. As game developers, that's what we've always wanted. That's the virtual self we always wanted to create.