Mobile games marketing platform AppLift and game research firm Newzoo have forecast that the global mobile games market will grow 27.3% annually to double in 2016 to reach $23.9 billion. This growth is fueled by an increase in the number of players, as well as a higher average spend by those playing mobile games. The tablet games market will show 400% growth through 2016 to reach $10 billion.
Already 966 million, or 78% of all 1.2 billion gamers worldwide, play mobile games. A good 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will grow to, respectively, 50% and $3.07.
“The mobile games market has been growing extremely fast and is rapidly changing across different regions,” said Kaya Taner, CEO and Co-Founder of AppLift. “Data is key to understand these market developments. Newzoo’s market stats combined with the mobile games marketing insights AppLift gained from working with over 100 partners enable game publishers to make more informed decisions.”
“In order to benefit the most from the mobile games opportunity, publishers not only require insights on a global scale, but also need to understand the full consumer journey, ultimately leading to revenue growth,” said Peter Warman, CEO at Newzoo. “This is where our market data on players, share of paying players and average spent complements the game marketing metrics known to mobile games marketing specialist AppLift.”
AppLift is a mobile games marketing platform. The company was founded in 2012 by HitFox Group, Kaya Taner and Tim Koschella. AppLift helps mobile game advertisers acquire loyal, quality gamers at scale on a CPI basis.