Tegra Targets Casual Gamers with Fruit Ninja THD

By John Gaudiosi ( - Thu, May 5, 2011

The explosion of casual games has introduced a new demographic to the hobby. As a result, game developers like Halfbrick are creating games that utilize the processing power of NVIDIA® Tegra® technology to entice casual gamers with titles like Fruit Ninja THD. Phil Larson, marketing director at Halfbrick, talks about the game and why NVIDIA's new chip is good for the burgeoning mobile casual games market.

What's the premise of Fruit Ninja THD?

Fruit Ninja is a really simple, really fun, satisfying casual game. Fruit flies off of the screen at you and as a ninja you must slice it, while avoiding the bombs that come your way. The game has a few different modes of play, including multiplayer.

What's the difference between the Tegra version and some of the other versions of the game?

Tegra enables us to utilize a lot more processing power, which results in a smoother game experience. We also use the technology to create a lot of cool effects like shadows and particles that really make the game shine.

Where did the idea for Fruit Ninja come from?

The idea came from one of our lead designers. He was watching some infomercial on late night TV about some knives that were really sharp and during part of the demo they were slicing fruit and he thought that would be a great game idea. And we agreed with him.

What are your thoughts on the new wave of Tegra devices that essentially bring console power to the mobile space?

For us, we’re not a major console developer. We make casual games. But just the raw power of Tegra allows us to take our games up to a new level. We don’t need to have the greatest graphics in the world, but in terms of the power and the polygon count, we can ratchet that up, which we have done with Fruit Ninja. Everything just looks so much better and the performance is a lot better, so players won’t have any lag or stuttering.