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Survey Shows Video Influences Mobile Gamers Downloads

By John Gaudiosi (gamerlive.tv) - Thu, Sep 26, 2013

There are hundreds of thousands of apps out there that consumers need to sift through to find mobile games. A key driver in helping connect gamers with mobile titles is video, according to new research from Applifier.

Applifier conducted a research study among United States-based mobile gamers that captured engagement behaviors around mobile video, sharing and usage. Seventy percent of all users watched online games video in the last 7 days and over 45% said watching video led them to download that game.

Twenty percent of users are sharers, who typically play over three hours per week, download more than six games, and are more likely to pay for games. Word of mouth is the #1 way that mobile gamers discover games and decide whether to download. Top sources include: reading user reviews (43%), hearing from a friend/family member (36%), and seeing a friend/family member play the game (25%)

Applifier, a market leader in mobile and social game discovery, studied 1,800 mobile gamers, uncovering a valuable consumer segment called sharers, which comprises about one-fifth of the game player audience. Sharers are most likely to use social and video related game features to influence other player segments. Not only are these Sharers more likely to download games, play games, and pay for games, but also by using these features, they create a self-sustaining loop of virality.


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