Rovio Entertainment has another new game heading to mobile devices. Angry Birds Go! will launch December 11. The endless runner game invites players of all ages to join the birds as they race downhill in karts. These new gameplay elements will bring about additional opportunities for new product lines across multiple consumer products categories.
The Angry Birds Go! game will feature Hasbro’s TELEPODS, which players can use to “teleport” new karts into the game. Rovio will provide consumers an exclusive first look to the new experience via a dedicated “Countdown to Angry Birds Go!” app integrated with TELEPODS at the end of October.
“We are thrilled to see so much creativity around our Angry Birds property and can’t wait to welcome these companies onboard as we continue to delight our fans with innovative product lines,” said Naz Cuevas, SVP Global Consumer Products Licensing. New Angry Birds Go! licensees include Fashion UK and Leomil, who will develop full lines of clothing, accessories and footwear for Europe. In the UK, Blueprint will develop a range of stationery products.
“We are excited to work with Rovio and the upcoming Angry Birds Go! brand to provide people with a fun new angle to the world-famous Angry Birds. Angry Birds Go! has a great new feel to it and we are confident there will be a lot of retail demand,” said Gurdev Mattu, Managing Director, Fashion UK.
Tigerprint will create a range of greeting cards and gift-wrap available at Marks and Spencer. BIP will add Angry Birds themed novelty confectionery to their product line up across Europe. Brandon, a subsidiary of Puma will develop bags and luggage. In Argentina, Mondelez will bring to market a line of confectionary products, and Penguin Books will launch a line of sticker activity books, poster books and the new Angry Birds Official Guide, which will introduce the Angry Birds cast of characters in their environments.
In Russia, Hatber, will develop stationery products and Alisa will launch a line of sporting goods.
In September Rovio Entertainment successfully launched Angry Birds Star Wars II along with Hasbro’s Telepod toys. The game immediately topped app store charts in over 100 countries. In addition Rovio recently announced that its Toons TV channel, the video entertainment platform, surpassed more than 1 billion views in its first seven months, and that during 2014 Rovio will start airing new Angry Birds series and a range of high-quality 3rd party content.